CEO DATELINE - Millers association debuts new brand
CEO DATELINE - Millers association debuts new brand
- March 3, 2021 |
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Walt Williams
The North American Millers' Association has updated its logo for the first time since its formation as the group seeks to raise the profile of the role of milling in food production, the news site BakingBusiness.com reported Tuesday.
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The logo sports a green and yellow grain stalk and includes the tagline: "The link between grain and goodness." The new look is a first for the Arlington, Va.-based organization, which was founded in 1988 to represent millers of wheat, corn, oats and rye in the U.S. and Canada.
"NAMA's new identity emphasizes who our members are and what they do every day with a look and feel that reflects how milling is an essential link in modern food production," NAMA President Jane DeMarchi told the news site.
The association also is in the process of redesigning its website, which it plans to roll out later this month.
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